Is brown bread as popular as it once was? Certainly it's one of the easiest breads to knock together due to the fact it needs baking soda instead of yeast to rise. Once the bastion on the Irish Mammy, popped in the suitcase when they went to visit the lad or the lassie in London ("he's no way to get real bread you know!") it has slightly lost it's place.
But maybe down to the Great British Bake Off quickly followed (read 'copied') by The Great Irish Bake Off along with the country's obsession with bloody cupcakes (now thankfully waning as we wade out from under tonnes of buttercream) there is now to be a National Brown Bread Baking Competition.
Last held in 1973 it is now back sponsored by Aldi and in association with the Irish Countrywomen’s Association and the National Ploughing Association.
Watch the Youtube launch video here.
Contestants from around the country gathered at An Grianan, Co. Louth where judges Edward Hayden from TV3, Eileen Brennan from NPA and Laura McHale from Aldi chose eight finalists who will meet in the finals at the Aldi tent at the National Ploughing Championships on the 23rd and the 24th of September. One winner will be picked from each day, and they will go head-to-head in the final on the 25th of September.
Good luck ladies and long live brown bread!